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Konglong Mogu

Konglong Mogu is a China based brand that covers a few areas. It appears as a dark horse in China’s fashion industry due to its uniqueness and a wide range of areas it covers. It is an indie brand which combines spatial art, concept restaurant as well as design products together. Most of the products they design are inspired by the concepts in a famous Buddhist sutra “The Heart of Prajna Paramita Sutra”, and “to be an artist in daily life” is their core spirit. Here they have a cozy place for customers to enjoy art exhibition, dining, drinking coffee, reading, shopping or just relax. They believe minds create the world and we need to find ourselves, and enlighten our lives. 

width*height:16*19cm（由于水洗工艺加手工测量允许误差1-2cm）

History

KM which is short for Konglong Mogu was founded by Liu Jiang (Konglong, dinosaur) and Xu Hongdi (Mogu, mushroom). Their logo is a key which indicates opening a door. The design idea of KM comes from usual daily life, and their products covers clothing, bags, shoes and jewelries. 

In 2011, the first KM store was opened in a Japanese style house in Dalian. This is not only a restaurant, but a coffee shop and a showroom with all kinds of handmade leather products and clothes. 

 In 2014, they opened another KM store, called KM infinite that locates in an abandoned workshop which covers more than (咨询特价)㎡. The store filled with arts, delicious food, indie design products and art books. Every art here that you can see, smell, taste and wear relives this outdated factory. This industrialized store/restaurant gives life infinite possibilities to make everyone an artist.

The idea in the brand

How do they come up with the name of KM@ Xu Hongdi said that each person looks like a kind of animal and Liu Jiang happened to look like a dinosaur, who also a big fan of mushroom. KM is short for Konglong Mogu, a combination name that doesn’t seems make too much sense. 

KM has always been the major brand under Konglong Mogu. Designers keep trying to find and create small things that make life more fun. They thought that the happiness in our life and the way we think about the world cannot be separated. Thus we need to keep discovering the little things in daily life and be creative to become an artist.

Concept restaurant, indie brand and art shop are three different projects that Konglong Mogu Culture Ltd runs at the moment. Konglong Mogu believes that people need to be cared from deep inside and we are just sands compared to the whole universe. However, we are here for a reason, a reason makes us a small yet inseparable part in this infinite universe.

Business is a way of communication, also a bridge that connects people around the world. The world is created by our own mind. Hence a beautiful seed in our heart can create an amazing world.